Free Tools to Help You Find What People Search For

23 Free Tools to Help You Find What People Search For

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One of the most essential elements of Search Engine Optimization (SEO) is keyword research. Not only does it inform your content strategy, but it also helps you rank for relevant search terms. Thankfully, there are numerous free tools to help you find what people search for. These will enable you to identify the correct keywords to optimize your website and increase organic traffic.

Keyword research can accomplish using a variety of tools – some free and some paid.

Keyword research is an integral element of any successful SEO plan. With free tools, you can quickly uncover which words people are searching for and use them as inspiration when crafting content on your website.

In this article, we’ll showcase some of the best free tools to help you discover what people are searching for online. These can be beneficial when creating content or pinpointing keywords worth targeting with an SEO campaign.

BuzzSumo

BuzzSumo provides a host of features designed to assist users in discovering what they are searching for online. You can use the platform to locate content based on keywords, connect with influential individuals, and monitor web mentions of your brand.

Buzzsumo also allows users to view the top articles on a topic based on engagements across social media channels and backlinks to other domains. This data can give them insight into which content is performing well and help create content that resonates with their target audience.

Another useful feature is the Topic Explorer tool, which generates a word cloud of related topics and questions to give you content ideas.

If you’re writing for a blog or looking to produce more content for your company, the Topic Explorer can help you plan new posts in advance. Simply enter a topic into the search box and the tool will generate a word cloud of related topics as well as cards with content ideas and questions.

You can set up alerts to receive an update when new content featuring a target term published. This will give you insight into how your brand talked about and what types of materials are performing well for competitors.

SEMrush

SEMrush is a digital marketing platform that offers tools and reports to help marketing teams work more efficiently. It also assists them in analyzing competitors and making better marketing decisions.

SEMrush offers features such as competitive intelligence, market insights and website optimization to help improve the performance of your site and boost search engine rankings.

SEO is a crucial element of any digital marketing plan. It helps drive relevant traffic to your site, so it’s essential to identify the keywords that matter most for your business.

SEMrush keyword research tool is an invaluable asset to your company as it helps identify high-value keywords that will enable your business to reach more potential customers. Furthermore, it provides data on search volume and competition for each term so you can decide how best to utilize them in your campaign.

The platform also includes a link building feature that offers tips and suggestions on how to increase your backlink count. It allows you to see how many links competitors have and their overall backlink profile.

Answer The Public

Answer The Public is an online tool that provides search suggestions and keyword ideas based on real questions asked by real people. This enables you to craft content that resonates with your target audience, leading to improved performance and increased traffic.

Answer the Public provides powerful data visualization, making it simple to spot keyword trends and topics likely to drive traffic and conversions. Plus, you can filter results and export them as a CSV file for future reference.

Answer The Public’s free version has a limited number of searches per day, so upgrading to the premium tier unlocks additional benefits and insights. Paid subscribers get unlimited searches as well as the option to add a team member.

Additionally, you gain access to priority customer support, video masterclasses and a training eBook. While these features aren’t necessary on their own, having an active team that utilizes the tool may make them beneficial.

Facebook

Facebook, the world’s most popular social networking site, provides an unparalleled way to stay connected. It’s free and user-friendly with access on any mobile device.

Status updates, photos and videos can share, as well as video chat with friends in real-time. Furthermore, there’s a search feature for content and the option to save links for later reference.

One of the most sought-after features on Facebook is its keyword search function. Users can quickly and easily locate posts, photos, and articles using simple words.

One feature that can assist in finding what you need is the Text Overlay Image Checker. This tool allows you to check the percentage of text on your ad images and guarantee that visitors to your profile or page receive accurate content.

Facebook offers a host of features that make it an invaluable platform for marketers and small business owners. It boasts an expansive audience that can be targeted with various advertising tools, while marketers have the capacity to analyze analytics data and adjust campaigns as necessary.

Twitter

Twitter is one of the world’s most popular social networking services, boasting 336 million active users – ranking it behind giants such as Facebook and Instagram.

Small business owners will find the site to be a fantastic platform for connecting with customers around the world. Opening an account is free, and there are numerous marketing tools that provided at no cost.

Twitter offers a number of features that can help you expand your audience, such as search tools, analytics, bulk follow/unfollow options and automated tasks. These tools enable you to manage your profile more effectively, boost engagement levels and expand your business on Twitter.

For instance, Twitter’s tooltip feature can display information about a user’s bio when you hover over their username. This can be beneficial when researching an issue on Twitter or learning more about an author or artist.

Twitter also provides an extensive analytics panel that can tell you which tweets responded to, what the response rate is and which demographics are most engaged. These statistics allow you to tailor your content towards specific audiences and enhance customer service for maximum impact.

YouTube

YouTube is an established video-sharing website owned by Google that allows users to upload and watch videos of their choice. It’s completely free for anyone to use.

The site provides a range of features that marketers can use to optimize their content and connect with their audience. One such tool is a keyword research tool, which helps determine what people search for and how to rank higher in results.

Optimizing your video titles, channel About pages and video or playlist descriptions for search engine optimization (SEO) is another great way to ensure that your material appears in searches on other platforms such as Google, Yahoo! and Bing.

Finally, a video’s description can be an effective tool to increase views and engagement by suggesting related videos or links back to your YouTube channel. The key to crafting an effective YouTube description is including key information at the beginning while still keeping it concise.

Pinterest

Pinterest is one of the premier social media platforms for small businesses and marketers to showcase their goods and services. With over 235 million monthly international users, Pinterest can open your business up to millions of new customers worldwide.

Pinterest stands apart from other social media platforms in that it’s no longer just for collecting recipes and science fair projects – it’s now an effective tool that can help increase brand awareness, boost conversions and boost sales organically. What’s more, Pinterest knows what people want and can deliver engaging content directly to your audience, increasing website traffic and conversions in the process.

Pinterest offers a number of free tools to assist users with finding what they are searching for on the platform. These include auto suggestions from the search bar, which can provide new keyword ideas for blog posts.

Pinterest offers a host of tools and features that can make your experience on the platform simpler and more efficient. For instance, an automatic browser button saves articles and photos in seconds so you can pin without having to switch windows.

Ubersuggest

Ubersuggest is a free tool that enables you to search keywords and generate content ideas your audience will enjoy. Additionally, it assists in selecting topics for creating content.

Entering a keyword into our keyword generator will give you both head terms (popular search volume keywords) and long-tail phrases for more precise searches. Furthermore, you can compare search volume, competition levels, and seasonal trends for each keyword.

Another useful feature is the SERP Overview card, which displays a list of ranking pages driving traffic and backlinks. This can be extremely beneficial when trying to determine which SEO tactics are working for your competitors.

Ubersuggest also provides excellent customer service. If you have any queries, feel free to get in touch with support through the dashboard or send them an email directly.

Screaming Frog

Screaming Frog is a website crawler that helps users detect HTTP status codes, duplicate content, 404 errors and more on websites. Additionally, it gives an overview of the structure and links of a given site.

Screaming Frog is an invaluable asset for technical SEO professionals, as it enables them to conduct comprehensive site audits with its user-friendly interface and various parameter segmentations.

One of the great advantages to Screaming Frog is its free plan for up to 500 URLs. This makes it a perfect fit for smaller websites; however, once your free usage has reached, you must upgrade to a paid plan.

Screaming Frog not only crawls websites, but it also has many other useful features to help users find what they search for on the internet. Here are thirteen of its best ones that will save you hours of effort:

The initial step in optimizing a client’s site for search engines is to crawl its pages and look for any internal links that redirect or use 301 redirects. Doing this can either negatively affect their ranking or add extra time to get index.

Ahrefs

Ahrefs is an SEO tool that offers keyword research and backlink analysis capabilities. Additionally, it offers competitive intelligence as well as clickstream data to help identify which keywords will generate the most traffic.

Ahrefs stands out from other tools with its ‘traffic potential’ metric, which provides you with a clear indication of how many potential visitors you could gain from a given keyword. This provides an invaluable way to identify ‘hot’ or ‘untapped’ keywords that others may struggle with.

Google provides a wealth of keyword-specific data that you won’t find elsewhere. This includes search intent data, which tells you the purpose behind entering a phrase into Google (navigational, informational or commercial).

It’s also an invaluable way to identify domains you might want to contact for links. Unfortunately, the number of project slots included with your subscription may limited – particularly if you have an entry level plan.

Yoast

Yoast is an effective search engine optimization (SEO) plugin for WordPress that can help increase your site’s visibility. It features a range of features and regularly updated in line with Google algorithm changes.

Yoast SEO’s free version includes a Readability Analysis feature, which assesses the readability of your content and offers suggestions for improvement. Additionally, it features a focus keyword to help optimize it specifically for certain search terms.

Premium users gain access to multiple focus keywords, enabling you to target a wider variety of search terms. They’ll also benefit from an improved word complexity feature and inclusive language analysis.

The plugin notifies you of critical updates and gives straightforward instructions to improve your content. Furthermore, it enables access to free webmaster tools provided by major search engines – accessible via General settings section in the plugin.

GTMetrix

GTmetrix is an advanced tool that offers comprehensive analysis and recommendations to help optimize your website. It also has mobile support as well as a user-friendly interface.

Performance analyzer iXact measures page speed, response time and other key factors on your website. It tests different connection speeds from dial-up to cable and broadband connections for maximum accessibility.

The tool’s summary page displays a timeline of major events while your page loads, such as Time To First Bit (TTFB), First Contentful Paint (FCP), Largest Contentful Paint (LCP), and Onload time. By clicking on the small plus button at far left, you can drill down into specific load events.

Google’s search ranking algorithm now incorporates Web Vitals metrics such as Largest Contentful Paint, Total Blocking Time and Cumulative Layout Shift into their calculations; this provides a more accurate representation of how users perceive your website.

Keywords Everywhere

Keywords Everywhere is a browser extension that helps you research keywords across the web. It offers accurate metrics like monthly search volume, cost per click (CPC), and competition information.

Google Keyword Tool also displays search insights from various platforms, including Amazon, eBay, Etsy, YouTube and UberSuggest. Furthermore, it helps you uncover new keywords to use in your content by showing related terms people are searching for.

When typing a seed keyword into Google, Keywords Everywhere will display the monthly search volume, CPC and competition data beneath the search bar. Furthermore, it provides related searches and long tail keyword suggestions as you scroll down on the results page.

Keywords Everywhere’s paid version offers even more features, including accurate monthly search volume, CPC and competition metrics as well as 12-month trend data. Plus you can import your own keywords for further analysis – credits available in $10, $50 or $100 packages.

SEO Search Simulator by Nightwatch

SEO Search Simulator is a free Chrome extension that helps you test your website’s search engine ranking across different locations and queries. Additionally, it lets you compare your rankings with those of competitors.

Online marketers who want to understand how their SEO strategy impacts their websites will find this tool invaluable. It simulates Google and Bing searches, displaying SERPs that allow you to track rankings, identify new keywords, and optimize content for improved search engine visibility.

Nightwatch is a leading website analytics and SEO tracking platform, offering various tools to monitor your rankings, competitor backlinks, and social media presence. It’s ideal for smaller businesses that require comprehensive monitoring solutions.

This Chrome extension allows you to simulate Google and Bing search results across a range of languages and countries without using a VPN. It’s an invaluable way to see your site’s rankings around the world in real-time, plus it’s user friendly with automation saving time and effort with rank tracking features.

Mozbar

MozBar is a free browser extension that helps you collect search engine ranking data for any page you visit. It features an SERP overlay, link analysis, and more to provide valuable insight.

Create custom search profiles to view SERP data by country, region or city. Export the results into a CSV file for future reference or storage.

This tool is ideal for analyzing SERP data and making comparisons with other competitors. Additionally, it can identify long-tail keywords with less competition but higher search volume.

The tool also extracts the most popular topics from top-ranking results for a given keyword and arranges them according to relevance. You can view the top-ranking URLs for these content suggestions as well.

Furthermore, the tool displays different types of links on a page – followed and nofollowed, internal and external. It also displays the IP address of the website, general attributes and elements on that page, as well as various other snippets of data.

TF*IDF tool by Seobility

Seobility offers the TF*IDF tool, an invaluable asset for keyword optimization. This powerful tool analyzes keywords on a page and displays how much competition there is for each one.

This tool can be beneficial when your blog post has not performed well or has fallen off the first page of search engine results. Additionally, it helps make new blog posts more pertinent for search engine bots.

The tool also has a feature that allows you to compare your content with others; however, this only permits comparison between two URLs.

The TF*IDF analysis utilizes textual content of all pages considered direct competitors of Google for TOP rankings to compare all words and terms on the website under analysis with those on competitors’ pages. By multiplying TF and IDF values together, framework values generated that indicate how often certain terms should appear on both your own pages as well as those of competitors.

SERP Simulator

A SERP Simulator is a free tool that lets you view how your page title, meta description and keywords appear on Google search results. This can help identify any areas where pages could improve for improved performance.

You can use Google AdWords to test different target keywords and determine which are most effective at driving traffic. This helps create better content that’s more likely to clicked on.

This tool is free and boasts a host of useful features. For instance, it can show how your website snippet appears on mobile devices.

Webmasters must ensure their links are functioning correctly to avoid visitors arriving on pages lacking relevant content.

Broken links can arouse customer disinterest and cause visitors to leave your website without purchasing anything, as well as negatively affecting your search engine ranking.

There are a variety of free tools you can use to test your links for free. Some even provide automatic scanning so you receive a report via email or login account.

Google Autocomplete

Autocomplete is an integral component of Google’s search algorithm, helping users save time by anticipating what they may type next. This can enable them to locate what they need faster.

Autocomplete also assists users in quickly finding information when on mobile devices. In fact, Google attributes Autocomplete with saving over 200 years of typing each day!

Autocomplete uses RankBrain, Google’s machine learning algorithm that analyzes signals and search patterns to predict page rankings and provide suggestions to user inquiries.

However, these predictions are also based on factors like your location, history of searches and trending searches. This can result in various words suggested for the same search query.

Google People Also Ask

Google People Also Ask (PAA) is a search engine feature that provides quick answers to frequently asked questions. It usually appears on the first page of results and helps refine user searches.

Google provides PAA answers from web pages it believes provide the most pertinent information to a given question. These can be text-based or include helpful features like bulleted lists, tables, or graphics.

PAAs offer keyword ideas and can be an excellent way to secure first-page SERP real estate for your brand. However, the content created to rank for PAAs should be accurate, logical, and informative.

If you’re researching keywords, it’s essential to know what people are searching for online. Google provides several free tools that can help determine what your customers want online.

These tools are an invaluable resource for generating new keyword ideas and understanding searcher intent. Furthermore, they enable you to assess what your competitors are doing to rank for specific terms.

Another way to find out what people are searching for is through Google’s related searches and suggestions. On the search results page, there’s also a block called “People also ask” which displays questions other people have asked about your query.

Google News

Google News strives to give people a deeper understanding of the world by connecting them with stories that matter most to them. It does this through both mobile apps and an engaging browser experience.

Becoming featured on Google News is possible, provided you follow their guidelines. These include standards for writing, authority, readability and technical requirements.

The initial step in the process is registering your website with Google News Publisher Center. After doing this, it typically takes around two months for Google to scan and assess your eligibility for publication.

If your website is a news outlet, you must submit its content to Google News in order to ranked for relevant keywords and appear in their search results. Once approved, it typically takes around one month before your site appears in Google News.

To ensure your content stands out, it is essential to create captivating articles that readers find useful and insightful. These must be relevant and follow Google News guidelines on writing standards, accountability, authority, readability, technical standards, and news quality.

Bloggers or news writers can leverage trending topics to ensure their work indexed by Google News. Furthermore, monitoring social media can help identify relevant trends that could apply directly to their articles and be used as keywords for optimization.

Google Keyword Planner

Google Keyword Planner is a free tool that can assist you in discovering keywords and creating content that stands out on Google. It also offers insights into how people search for different products, as well as how that behavior changes month-to-month.

It’s essential to note that Google Keyword Planner designed with Ads in mind, but can also be an excellent asset for SEO keyword research and planning. Many marketers will utilize this free tool both for paid and organic campaigns in order to maximize traffic from their most advantageous keywords.

To start, log into your Google account and select “Discover new keywords.” You’ll then have two options: “Start with Keywords” or “Start with a Website.”

Under Start with Keywords, you can enter up to 10 search terms or phrases related to the keyword or phrase you wish to target. This is an effective way of filtering through irrelevant keywords that don’t pertain to your business.

Once you enter up to 10 search terms or phrases, Google will display the results. Furthermore, clicking each term or phrase allows for more detailed information about that item.

Once you click on each search term or phrase, a list of suggestions will appear with details like average monthly searches, competition and cost-per-click (CPC). From there, you can compare these figures against historical metrics for each keyword.

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