why choose WordPress?
WordPress is a fantastic, versatile content management system (CMS) that is used by tens of millions of websites globally.
It’s an open source platform, which means that anyone can use it to create a blog or website for free. It has thousands of themes and plugins that can be used to customise your website for the functionality and design that suits you.
Because of its relatively simple structure, WordPress websites can often be produced quickly and at a lower cost than with other CMSs. It also has a straightforward backend interface which makes it easy to add and update content.
For all of these reasons, we’re big fans of WordPress and love being a specialist WordPress company! It’s a simple, cost-effective CMS that almost anyone can use effectively.
is WordPress a good CMS?
We love WordPress, and choose to use it for the Pedalo website. But it’s not just us – from CNN to Beyoncé and PlayStation to Vogue, WordPress trusted by more than 65 million websites worldwide.
WordPress is a great CMS because it’s quick to set-up, easy to manage and simple to customise. It’s also fully compliant with W3C (World Wide Web Consortium) standards and well-optimised for SEO, so WordPress sites tend to perform well across browsers, devices and search engines.
how to choose a WordPress company
Anyone can build a WordPress website for free or relatively little cost. But if you want help customising, optimising or improving the functionality of your WordPress site, then choosing the right WordPress company is key. It’s worth considering the following…
Expertise: does the agency specialise in WordPress and have relevant WordPress case studies? We’ve got two decades of experience and have provided specialist WordPress services for organizations including corporate businesses, industries, education, hotels, online ecommerce stores and many others.
Value: this is not just about cost, but also value for money and the value of peace of mind. A highly experienced company may charge a higher hourly rate but is likely to perform work more quickly and anticipate potential problems in advance, thus saving time, money and energy in the long-run. We have the added cost-effectiveness and flexibility of offering WordPress services on-demand, so you pay for exactly what you need, when you need it.
Ongoing support: as well as meeting your initial requirements (such as building or designing your site), is the company able to provide ongoing WordPress support to keep your website performing optimally? We’ve optimized and maintained hundreds of WordPress websites and offer expert ongoing support to keep your site up-to-date, secure and functioning at its best.
Transparency: how does the company plan to share work in progress, timelines and costs? We give clients access to complete reports for all site issues and requirements, and we regularly respond and update on progress; this means clients always have a clear understanding of work taking place, timescales, and how their budget is being spent.
Finally, it’s worth thinking about chemistry – can you get along with the company’s team, and do you have confidence in their advice? We love creating genuine, ongoing digital partnerships with clients – please give us a call to discuss your WordPress website needs.
what can you do with WordPress?
Whilst WordPress was originally a blogging platform, it can now be used to create a wide range of websites for different purposes.
It can be used for more or less any type of website, including informational/brochure sites, jobs boards, e-commerce stores, forums and directories. Functionality can include fundraising, event booking, blogs, news, contact forms, image galleries and much, much more.
how does SEO work on WordPress?
Search Engine Optimization (SEO) is the process of optimising your website so that it’s displayed higher up on search engine results pages.
WordPress is naturally well-optimised for search engines, so simply having a WordPress site is a great start. As long as you have high-quality, relevant content, WordPress sites tend to perform well at attracting organic traffic without too much effort.
To improve your SEO further, the most important thing to do is install a WordPress SEO plugin, such as Yoast. This will show how your website appears on search engines and allow you to write specific SEO titles and meta-descriptions. This not only helps search engines understand your content but also encourages organic users to click through to your website.
how should you protect your WordPress site?
Bots are constantly active across the internet, searching for weaknesses to exploit in your site. Having adequate security protection is therefore vital to ensure your WordPress site isn’t hacked or infected with a virus.
To protect your WordPress site, it’s essential to install a high-quality security plugin such as Wordfence. This will include a firewall to block malicious traffic and security scanner to check site files and content for malware. You should also apply automatic updates for both WordPress itself and any plugins, so that any software security issues are patched as soon as possible.
Finally, it’s vital to backup your WordPress website regularly. This means making and storing a copy of your site’s files and information, so you’ll be able to get your site up and running again quickly if there’s ever a security problem. You can do this either manually or with a backup plugin, such as UpdraftPlus or BackWPup.
If you have any questions about WordPress and how we can help with your WordPress project, please get in touch.
